Did you know that 82% of small businesses that used at least one form of social media in 2016? Yes, if you want to see more about those statistics and more read here. Still, despite how many small businesses are dipping into the social media pool, there still finding themselves challenged with getting the most out of their efforts. When considering social media and your business, the social media you like isn’t always what is best. Before you go down the social road, you have to be prepared. Do your research before you launch or re-market! Here are some great tips to get you there.
1. Start With What You Know: Your Customer Base
If your customer base is the B2B market i.e. businesses selling to other business, then no matter how much you love Snap Chat…it might not be your best social avenue to engage your customer base. On the other hand, if you’re selling energy drinks to Millennials and teenagers, then Snapchat is the way to go. My point is, whichever social media you decide to join up, make sure the network is plenty full of your customer base.
2. What Do You Want To Accomplish?
When launching your business on social media, be honest about what you’re trying to accomplish. Why? Because identifying what your goals are earlier can save your and your business a ton of time and money. For example, if you’re looking to target or engage a specific group or location, you’ll need to be social on a network that can give you that type of targeting. Facebook, for example is fantastic at direct targeting i.e. Geo-location or even industry. If you’re just looking to build a brand, then your social media efforts may be vastly different.
3. Don’t Oversell!
When you’re posting on social, remember followers and fans don’t want to be oversold. Keep the content flowing with useful information. Always! If you’re not sure what I’m talking about then take some time on Twitter and you’ll see an insane amount of people trying to push their products or services. It’s exhausting. Try to share other people’s content so that your fan-base understand that your efforts are in the right place. Also, when you share, you build your own network of champions. Make sure your contact information is correct and that you respond to any messaging in a timely manner. There’s nothing more irritating to a potential customer when they arrive at a social network page and can’t find simple contact information.
4. Posting Relevant Content & Analytics
Creating and posting relevant content may seem like it’s easy but many times it’s not. Depending on what you’re selling, you need to review your website, decide what you want to promote and then after you promote it, analyze what social networks responded to. This may sound like a mouthful, but I promise you, analyzing your web and online data can truly help businesses learn more about what customers want and that includes social networks. If you’re not monitoring your website via Google analytics, you MUST in order to know the when where and how users are coming to your website. Google and social media analytics such as Twitter, Facebook etc.… can give you a brief overview or insight as to how your social media content is performing.
These are just some standard tips that I use when promoting social media. If any of this information seems complicated, you may not have the time to manage your business and if that’s the case, then contact us so that we can help.