It pains me to say that most small business owners I talk to don’t have a clue about what their business looks like to a mobile user. Honestly, most of them don’t even know if their website is mobile-ready. Mobile marketing isn’t even on their radar. This isn’t that surprising when you consider how little they know about online marketing in general. Much like our legal system, ignorance–especially in this day and age–is no defense.
Today I thought I’d feature some tips on implementing a mobile business and how you can capitalize on it. Here’s a stat you’re going to want to commit to memory every time you do any planning around your business.
Fact: Mobile Media Time IS the Preferred Choice
Last year’s Internet Trends Report by Kleiner Perkins Caufield & Byers (KPCB) featured key findings that Mobile Media time is the preferred choice of media over desktop and other media devices. Mobile users are averaging a total of 2.8 hours per day on their phones, which is increasing significantly over the last 2-3 years. For more information on this report, click here.
6 Business Mobile Marketing Tips
1. What’s the plan? Marketing to your mobile customers doesn’t have to be difficult, it just needs to be a part of your marketing plan period.
Consider your existing plan? Now, have you outlined how your mobile efforts fit into your planning? It’s kind of like a decade or so ago when companies had to incorporate online marketing efforts into their existing marketing plan. Remember how many people had a hard time transitioning into the online world? Wait, I know what you’re thinking…there are still companies that haven’t transitioned into the internet realm. Yes, that’s true. *Shakes Head and Sighs* For now, let’s focus on the ones that have. Get your plan together, and make sure it carves out a significant sector for mobile users.
2. Make sure your Website it Mobile-Ready
If you don’t have a website and your on WordPress, consider a mobile plugin like WPtouch Pro. Start here and then make sure you test all the pages and features. Crunchify wrote a great article featuring Top 3 WordPress Plugins to Make Your Site Mobile-Friendly. If you get a chance, review this post to see how to improve your website’s mobility. If you’re running another web platform, an older html website for example, look to solutions like DudaMobile. Although I’m not a favorite of that platform, in a pinch, it can be a solid alternative. And If you’re website is that old, you need to think about updating it and making sure it’s more responsive.
3. Review your Mobile Analytics
Begin reviewing Google Analytics within over a 90 day period to understand determine how users are using your mobile site. Which devices are they using? To view this data on your website, in Google Analytics Navigate to Audience > Mobile > Devices. Select the Percentage (pie chart) view from the top right of the table to see at a glance which devices drive the most traffic to your site.
4. Local Local Local – What does your business looks like online?
If you’re a retail establishment, you must be able to be found fast online. The fastest way to do this is with making sure your online listings are setup and are accurate. Reviews are another important aspect that need to be apart of your local marketing and mobile efforts. Whether it’s Yelp, Facebook, Google or more, you have to get your brand out there. Depending on your budget, there are two companies offering one of the fastest way to do this: YEXT or with Moz Local.
5. Customer-Centric: Getting Social & Obtaining Reviews
Do you know what your customers think about you online? Do you engage with them socially? How often do you monitor review websites? These two components go hand and hand with it comes to mobile marketing. Businesses must take an active role in understanding their customers, if you’re a B to C business, your business lives and may live an breathe on it’s social presence and the reviews customers make. If you’re not up-to-speed on the right tactics to use, it can hurt your business and stunt growth.
6. It’s On with Facebook
Social Media platforms like Facebook can be essential in the small business mobile marketing space. Facebook is making significant strides in enabling small businesses to get geo-specific with their customer targets and will also allow you to specify devices. It’s pretty amazing. If you’re not using Facebook advertising to target your customers, you’re seriously missing out.
Inc Magazine wrote a recent article, 7 Things You Must Do to Succeed in a Mobile World that delves into the world of mobile marketing for those that are a bit more savvy. If you get a moment, take a note on where its headed and use the advice above to make sure that your business takes advantage of all that this mobile world has to offer.
If your business is struggling with launching your mobile efforts, contact us for support.