This month, Sci-Fi released it’s second take on the ridiculous made-for-TV film series, Sharknado. This series originally launched in July of last year and due to overwhelming frenzy of fans, the network quickly went into production on Sharknado 2. Needless to say the frenzy continued and left marketers, like myself, perplexed as to how it went viral. In watching the outlandish TV production and taking part in the social media mayhem, I discovered five lessons that might just help you create a wave and launch your business or product into the perfect storm.
1. Don’t take yourself too serious. Sharknado is the perfect example of brand, in this case a B-rated production TV series, not taking themselves too seriously, but serious enough. They were smart and used social media to pre-market the heck out it, and then road the viral wave until the brand practically became a household name.
2. Cliche’s can be fun. Although sharks and tornadoes aren’t necessarily a cliche, the marketing, script and social media compounded the internet with them. Cliches reinvented like #Shark Happens were frankly a whole lot of fun and fans couldn’t get enough of them. Want to have fun and drive engagement on your next social media campaign? Cliches done the right way, can be great alternative.
3. Everyone loves a comeback King. Ian Ziering has done it again. No one loves a comeback like Hollywood and its die-hard fans. Back in the 90’s Ian Ziering was the epitome of cheese, but fans still loved him. Ian takes that cheese we loved so much back in his 90210 days and harnesses it in Sharknado. Our lesson take away is finding your strength or what your fans/friends or followers respond to in your social media messaging and maximize it its fullest potential.
4. Strike while the iron’s hot.: The first Sharknado released in July of 2013. Sharknado 2 released about one year later. Sharknado 3 is already in production and is rumored to be released next year. Our social media lesson here is to capitalize on hype while you can. If your brand can piggyback on another viral campaign, do it. If you can create your own, then do so. When the timing is hot, strategize quickly and wisely to the most effect results for your campaign.
5. #Hashtag. #Hashtag. #Hashtag: Ah, the power of the hashtag reaffirms every time there’s breaking or hot news. #Sharknado had so much buzz, it made the experience that much more fun for the fans. Be sure you take the time to integrate those into your next social media campaign.
There are an entire smorgasbord of lessons learned by the Sharknado series including one can actually use a Taser gun on a shark out of water. Observing campaigns like Sharknado’s or any topic that goes viral to understand the background details can be a powerful process to use in your own business.
Want to know more about implementing a killer social media campaign, comment or send us an email.
So you’re an expert huh? Think you can contribute intelligent advice or commentary to the hoards of professionals on LinkedIn or other social networks? If so, be prepared to wow the masses or else you may have
an audience of crickets. How exactly can you accomplish that? By following these five important tips.
* Pick your topic wisely. There’s nothing worse than discussing a topic that’s irrelevant in your business. Research a relevant topic that’s trending. If your business is making snow cones, and their’s a new flavor that’s hot, write about it. Whatever your wisdom is, share it!
* Be Helpful: Some professionals don’t like to share tips and information because they fear they’re giving out too much information about their business like it’s a secret sauce. Really? Yes. Sad, but true. Remember, you’re the expert. No matter how much information you dole out, no one will ever be able to create the awesomeness that’s you.
* Find your hook! What’s your draw that hooks your reader? Have you taken the time to really flush out the topic enough to keep your readers reading? The more you add depth and perspective to a post, the longer it can produce better results for your brand.
* Share. Share. Share. Don’t just post and then bolt. Find the time to interact, comment and share other relevant content on LinkedIn. Just by being active, you’re making your presence known and building continuity with other professions and groups.
* Read. Read. Read. Take the time to be in the know! Research daily or weekly topics on your industry. By doing this, you’ll be surprised on how many ideas you can generate that you create your own content and communicate to the masses.
There are so many tricks to building up your personal brand on LinkedIn–even if you are a bird brain. And if you’re still not convinced or are unsure how to proceed, follow a favorite professional and see how they communicate their exceptional knowledge. From there, you’ll be poised to take your professional brand to the next level.
Aside from Google’s memorable doodles, there were so many great moments caught during this year’s FIFA World Cup that truly lit up the internet. From one soccer fan to another, these were some of the images that, rightfully so, went viral and kept us wanting more.
Netherland’s Robin van Persie was a superstar from the onset. And this image and goal is one of the many that went viral with some awesome meme’s. Here’s just one I found.
Uruguay‘s Luis Suárez biting incident brought outrage and shame to the talented soccer club and ensued a calamity of memes.
Germany defeats Brazil 7 to 1. (Ouch)
Brazil’s catastrophic loss to Germany generated an ungodly amount of Jesus face-palming memes, featuring the iconic Christ the Redeemer statue in Brazil. Even though the loss sent Brazil momentarily into hysterics, the rest of the world could do nothing but laugh.
Best #WorldCup 2014 Selfie
After Germany won, Germany’s Lukas Podolski tweeted out this selfie that of course went viral, catpuring an incredible winning moment for Podolski and Bastian Schweinsteiger.
This guy’s image went viral too. Remember him? His little blackboard launched an insane amount of meme’s which had the masses enjoying every moment.
There were just a few famous and unforgettable moments captured during World Cup 2014. What a spectacular time we had this summer! Do you have a favorite moment? Are you looking forward to 2018 in Russia?
Harvard Business Review published an article on humor in the workplace this month. Although many work enviroments shy away from this type of management strategy, it’s nice to know there are some innovative thinkers out there. In the creative space, humor is essential. The lead sentence to this article “The workplace needs laughter,” couldn’t be more accurate, especially if your business thrives on innovation and creativity.
HBR disputes that humor in the office is subjective which is why it’s difficult for stuffy corporate-types to consider it as a form of management tool. The subjectivity part is absolutely true. What some people think is funny can also have some team members frowning. Although the concept of “leading with humor” in the office has a long way to go, there are some great takeaways.
As a believer is all things creative and fun, the real takeaway isn’t the humor we love, but the fun we crave. Giving employees a reason to enjoy their jobs is essential to achieve better productivity and better creativity. And let’s be realistic about what that means. It doesn’t mean being incompetent and non-productive. It means being professional first and using a work hard, play hard mentality to achieve personal and company goals.
Other than the office ants, I’ve never experienced “leading with humor” in a corporate culture. The only time, I’ve experienced this in nearly two decades of my career has been in small teams or within special projects. The results of those team projects were astounding and the memories just as thrilling.
What do you think about leading with humor? Are you a fan? To read more about the interesting article, visit HBR.
Have some fun, and keep working.
We’ve been slowly revising our website to a new look and feel. In between our regular work, we’ve been finalizing the small details of in order to best illustrate everything it is we do.
To get an understanding of all our services, visit the Services section which include anything from web assessment, social media and design, photography and so on.
Some of the new sections of our website include our Portfolio and Testimonial sections. Our Blog focus has changed slightly, be our goal is still set to inspire in a humorous sort of way.
Have a question about a service we offer? Comment or send us an email at info(at) theofficeants (dot) com.