Often times businesses set up social media accounts, post sparingly and then forget about them. Other times businesses post content consistently, but rarely take the time to update their account, or review any changes to the platform. Well, there’s no better time than Spring to clean up your business social media accounts and take advantage of refreshing your business. Below we’ve highlighted some Spring Cleaning tips that every business should be implementing this season.
1. Update Your Brand on Your Social Networks
Is your cover art or icon outdated? What does your brand look like to your customers? What does your brand look like in comparison to your competitors? Like a fresh coat of paint, a new or updated design can brighten your social presence and get followers excited about your business again.
2. Update Account Profile and Contact Information
Have your hours changed at your business? Do you have a new website, phone number or contact email? What about a backup email or phone number for security purposes when logging into your account? Believe it or not, these account details can easily be missing or inaccurate with businesses. Take the time to review your profile information and get your followers or friends reliable access to contact your business.
3. Update Personal Profile Pictures
If you have personal profiles attached to any of your business social media accounts, be sure and update your profile picture to a professional image with good resolution. You’d be surprised how a real life person attached to a business website with a good professional image can improve a business’s credibility.
4. Review Your Follower Base
It’s easy to collect social media followers that aren’t aligned with your brand. Take a look at Twitter for example. That social media network can easily enable users to obtain a mass following of non-descript users that have nothing to do with your business. If you’re looking to improve your followers, take a look at programs such as Manage Flitter who can analyze your following and provide in-depth information about your followers. For more information about their program, visit here.
5. Determine the Impact on your Business when Social Media Networks Update their Platforms
Have you noticed a recent change with a social media network your business is using? Is it Facebook? LinkedIn? Twitter? Or even Google+? When a social media network makes a change, you need to understand immediately how that impacts your business and possibly any advertising you have with them. For example, below are just a few networks that have made recent changes and how they might impact your business:
Facebook: Facebook 360 and Facebook Live are recent updates that give businesses an added edge when communicating with existing customers/followers or targeting potential customers. Take a look at what others are doing with these features and see how you can implement them to improve your own social media strategy. Facebook has also improved their advertising opportunities for those publishing video and post content which could lead to more conversions.
Twitter: Twitter is big on safety this year. According to a recent communication, Twitter is cracking down on trollers which is a good thing for all users, businesses included. Their three goals with their Safety update included: 1.) Stopping the creation of new abusive accounts, 2.) Introducing safer search results 3.) Collapsing potentially abusive or low-quality Tweets. Read more about that update here.
LinkedIn: It’s no secret that Microsoft purchased LinkedIn recently, but have you seen the changes that your Microsoft and LinkedIn account undergone recently? Talk about integration. And what does that mean for your business? Their goal initially is to improve user-experience so that’s a good thing, but what does that mean for business? Well, the professional is the first priority at the moment, so if you have a business, make sure you feature your business front and center on your profile. From there you’ll see aspects of how you view your network, new connections, company pages etc… changed. For example, if logged into your company profile, you’ll notice the beta page is pending. And frankly, I’m not a fan of the change, but it’s beta so we have been patient to see how things unfold for company pages.
Google Plus: Hey, even Google + has undergone some changes. Have you seen how they impact you and your business? Their feeds have changed and now are more community or group focused. Take a look at what’s happening over there and see how you can improve your business on Google+.
6. Review and delete potentially inappropriate posts, comments etc…
If you’re like most businesses, you’ve been steadily working on building a profit and not necessarily reviewing previously posted material or comments on your social media networks. Perhaps you accidently posted a questionable image or possibly ignored an inappropriate comment. While you’re reviewing your accounts, take a closer and delete anything that would associate your brand in a poor light. Tagged content on Facebook is an example where you might not see posts in your feed, but nonetheless, you may still be linked to it. Find those tags and remove or request their removal. Making these efforts can really help a brand’s reputation.
7. Update Web Links
If you’ve owned a business and you’ve made a change to your website, be sure you make sure all your links are working properly.
8. Consider a Spring Special Offer
There is no time like the present to revamp your social media networks with a unique offer to your customers. Think about every major online retailer and I promise you, they have some offer going on to entice their customers.
Remember, Spring is the time to get things clean and organized and that included your social media accounts. Bring new life back into your business by taking the time to clean up the clutter in your accounts.
If you’re struggling with the keeping track of all your social media accounts such as cleaning social clutter and maintaining a presence, contact us today or visit our affordable social media pricing.